Best Selling Chocolate Treats Under $5

Are you looking for affordable treats for a loved one this Vals Day? Here are 5 best selling chocolate treats that won’t break your pocket. 1. Nutty Choc Nutty Choc is made from groundnut and chocolate. It comes in three (3) chocolate varieties and goes for only $2.49 (16ghc). 2. Heritage Heritage is the definition…

Chocolates To Consider For Vals Day

Selecting a perfect gift, or creating a package or hamper for a special occasion can be quite challenging. But one can never go wrong with the addition of chocolates! As Valentines Day lingers around the corner, you may be contemplating on what to get for your loved ones that would make their day perfect. Chocolate…

The Ghanaian Chocolate Story

The last Chocolate Day celebration received impressive reactions from residents and it comes as no surprise at all, who doesn’t love chocolates? Being a day marked as Valentines Day, Ghana has made great efforts to change the narrative to focus on chocolate consumption; mainly made in Ghana chocolates. COCOBOD has largely lead campaigns recently in…

Taste To Critique or Hearsay ?

Food products unlike many electronics are “Experience products”. You cannot tell whether the taste of the chocolate you intend to buy will meet your expectations until you consume it. There is usually not much information accessible to customers that creates an impression of the product’s quality before making a purchase decision. To buy a phone,…

Cannibalization : doing the work of your competitor!

Having a wide range of products can win you a large market share during the early days but is it sustainable? Many entrepreneurs tend to be more product-oriented and therefore focus and channel more resources into product innovation without assessing the typical market needs. Even though a large product portfolio may enable you accommodate forces…

Product-oriented vs Market-oriented (which way should food and beverage companies thread?)

It takes great efforts for companies to launch and introduce new products onto the market. Many who are “Product-oriented” ensure that the new product meets all the technical and functional requirements which they ‘assume’ will attract consumers to make a purchase. Product-oriented food and beverage companies most often have the notion that consumers are experts,…

Branding and Packaging: a driving force for sales every chocolate maker could consider

Ever stopped by to take a closer look at something that sort of caught your attention? Yeah, probably many times for people who love arts and good branding. Beauty lies in the eyes of the beholder, yes, but could it be that some industries go through the pain to perceive what one would consider beautiful…

From Premium Cocoa to Premium Chocolates. (How GoldenTree is changing the chocolate market in Ghana)

The wide smile and beaming face as one receives chocolate as a present on special occasion never seem to end. Chocolate has big effect on one’s mood and as Ghanaians, we are lucky to have the secret ingredient required to make citizens happy. Even if you haven’t been to Ghana, you may have heard that…

Choose Cocoa Over These?

Have you ever wondered if there was a better option to getting well or being relieved from a pain aside taking orthodox medicines? Am I the only one who thinks of all the good times I had when I was fit on days where I am feeling sick or unwell? I am sure everyone has…

Energy dense foods; what are they?

Why do we eat? Is it just to calm the rumbling noise in our stomach, to supply our bodies with required nutrients for optimum growth or just because food is made available to us? Food is an essential body requirement to maintain health, vitality and growth. One other reason for eating is to provide the…

3 Things To Know Before Buying A 10ghc Bar Of Chocolate

Chocolate consumption over the years has seen some steady increase in view of work done by relevant authorities and health experts in communicating its positive effect on the health and mood of consumers. Ghanaians have even adapted to celebrating 14th February not just as a Vals Day but as a Chocolate Day as well. In…

Why you should consume Cocoa everyday

Cocoa means different things to many consumers. To some it may mean chocolate while to others it could be a chilled or hot beverage that contains some amount of cocoa. Chocolate production is one main utilization channels for the cocoa bean. However in addition to this several other products such as chocolate spread, dragees and…

Bar Chocolates from Ghana To Try

If you’ve heard of Ghana, it may be whilst searching for the most hospitable country in Africa or the best holiday destination during festive seasons amongst many other amazing reasons. The West African Country aside being a hospitable country is also known to be the second largest producer of cocoa. Cocoa from Ghana is largely…

More Cocoa; unveiling the benefits of Natural Cocoa Butter

You may have heard of Chocolate Spread, Hot Chocolate and GoldenTree Pebbles as cocoa based products loved by many, especially the Ghanaian population. In recent times, you may have also picked a thing or two about cocoa from the news concerning cocoa farmers and initiatives being established towards their welfare by organizations like COCOBOD. But…

Did Your Favorite Chocolate Turn White?

Have you ever stopped to read the information on a chocolate packaging? Like most packaged foods, food manufacturers are required to put some mandatory information on their products to assist customers make the right choices. In addition to these, manufacturers are to include optimum handling and storage practices for the products where necessary. One may…

Chocolate, Because Why Not !!!!

One of my favorite sections in every supermarket is the Sweets Shelf. 🍫 🍬 🍭 Who doesn’t love sweets? No matter how much we grow or mature, there always is that part of us that would still go for the things we enjoyed as kids. An example being Chocolate!!!! Dark, Milk or White, everyone have…

“Cheat Day” Everyday On Christmas 🎄???

Sustaining a healthy diet journey can be a tough one. Foregoing a favourite diet or lifestyle to a much more healthy one usually demands total commitment and resilience. As the festive season approach, we are planning on all the exciting things to get for our family, friends and loved ones. We probably may have already…

How Sweet, How Safe?

Mention chocolate and I bet a wide smile from cheek to cheek in return. It is amazing how a small piece of sweet can enhance one’s mood, improve health and also “settle scores” sometimes. Remember the last time you had chocolate, was it a gift or a self treat? In any case we are certain…

TRUE HEROES; Celebrating The Ghanaian Cocoa Farmer

Farmers’ Day celebration just ended in Ghana. An event established 37 years ago has come to stay. Each year work done by farmers from each region are assessed after which an award ceremony is organized. In Ghana, majority of inhabitants are into agriculture. About 50% of the population are farmers and this contributes to a…

“The Golden Treat From Africa”

Looking back at the experience and exposure gained at the just ending Intra African Trade Fair organized in Durban, South Africa, I am optimistic that Africa has a lot more to offer to the world when we collectively utilize our resources and empower each other. The Intra AfricanTrade Fair brought together representatives from all across…

Why You Should Sign Up For the F2S Program

Having a passion to contribute to the economic development of the country via food product development is also one step to minimizing wastage and spoilage of farm produce. There however are hurdles food developers face during their product development journey. Be it formulating the right recipe that meet nutritional needs of the public, developing packaging…

Crown Your Health with Royale

Health and well-being are amongst the greatest assets we have as humans. Being able to move, eat and attend to chores, work, with little to no help is all we wish for in our daily lives. It is therefore paramount that one takes control over their own health. Being sick is no fun, we miss…

Why Chocolate

Have you ever thought of why you consume chocolate? unlike any other confectionery, chocolate is loved by many. The beaming smile on the face of kids, friends or loved ones upon receiving chocolate as a gift never goes out of style. The amazing cocoa tree provides us with cocoa bean out of which several products…

3 Chocolates To Glaze Your Next Event

A typical weekend in Ghana involves quite a number of activities you may have partaken in the week before. Many people look forward to the weekend to rest, release stress, have family time and or attend events such as weddings, birthday parties, etc. The common slang ‘Saturdays are for weddings‘ is a big fact here…

7 Chocolate Spreads from Ghana You Haven’t Tried Yet

Mention cocoa or chocolate and many would think about Ghana but is chocolate the only derivative product food manufacturers in Ghana are interested in? if Ghana is not limited to only chocolate production, what then are the other cocoa based products in the country? At the confectionery section in most supermarkets and malls it is…

Be limitless with GoldenTree

All over the world, one food that instantly puts a smile on the face of people and boosts the “happy feeling” is chocolate. Chocolate; a food previously made for the gods and the elite has now become a delicacy for many people no matter their background or status in the society. The enormous health benefits…

Packaged products as seemingly “healthy” foods

Latest market trends, attempts to satisfy the needs of customers and meeting requirements of food regulatory bodies have propelled many food business to consider convenient packaging for their products. The busy and packed life schedules of many consumers has positioned packaged foods as the way to go option though a fraction of the market still…