Taste To Critique or Hearsay ?

Food products unlike many electronics are “Experience products”. You cannot tell whether the taste of the chocolate you intend to buy will meet your expectations until you consume it. There is usually not much information accessible to customers that creates an impression of the product’s quality before making a purchase decision. To buy a phone,…

Cannibalization : doing the work of your competitor!

Having a wide range of products can win you a large market share during the early days but is it sustainable? Many entrepreneurs tend to be more product-oriented and therefore focus and channel more resources into product innovation without assessing the typical market needs. Even though a large product portfolio may enable you accommodate forces…

Product-oriented vs Market-oriented (which way should food and beverage companies thread?)

It takes great efforts for companies to launch and introduce new products onto the market. Many who are “Product-oriented” ensure that the new product meets all the technical and functional requirements which they ‘assume’ will attract consumers to make a purchase. Product-oriented food and beverage companies most often have the notion that consumers are experts,…

Branding and Packaging: a driving force for sales every chocolate maker could consider

Ever stopped by to take a closer look at something that sort of caught your attention? Yeah, probably many times for people who love arts and good branding. Beauty lies in the eyes of the beholder, yes, but could it be that some industries go through the pain to perceive what one would consider beautiful…